Reintroducing Jack Henry™

Niche advertising was a key component of the external launch of our new Jack Henry branding. Through a paid media campaign built with strategic fintech industry placements, “Reintroducing Jack Henry” became our campaign concept with the creative featuring foundational elements of the brand. The use of Jack Henry’s singular navy blue as the background color makes the bold typography, line elements, new logo, and image stand out with a strong contrast. In all ads, the messaging relays our tone and voice, while speaking to our purpose and mission as a company. 

The call-to-action (CTA) in each ad links to our redesigned B2B website, jackhenry.com, providing a deeper look into how we're helping financial institutions innovate faster, differentiate strategically, and compete successfully.