The Jack Henry Rebrand: A New Digital Experience
A New Digital Experience
The Jack Henry™ rebrand provided an opportunity to redesign our website from the ground up with the principles of a modern user experience being top of mind. The new jackhenry.com features a graphical layout that draws users in and keeps them engaged. User interface elements such as composition, color, transitions, and animations work together to create a digital experience that is accessible, engaging, and consistent while prompting action.
As a primarily B2B, company our website is designed to appeal to our fintech audiences and job seekers alike with a focus on people and presenting our culture of innovation, expertise, and dedication. Easy-to-navigate sections of the website are key components in the user experience, with all pages using conversational language.
Our Jack Henry brand color palette is used throughout the site, with each color used deliberately. Gradients are limited to key areas to provide ambiance. Icons are used to add visual interest and provide a quick reference to the related content. The photography throughout is people-centric and represents our clients or solution end-users in relatable and candid scenarios and locations. Looping background hero videos on our homepage and main pillar pages also provide movement and energy to the website