The Jack Henry Rebrand: Conference Booth Reimagined

A New Conference Experience

The Jack Henry™ team reimagined the conference experience to coincide with our rebrand launch. Our new holistic and forward-thinking approach is human-centric, cohesively branded, and interactive – which is key to engaging with our B2B audiences. The new booth is designed with our new branding and messaging as well to create a cohesive experience while giving focus to our key capabilities and appealing to our fintech audiences.

Unveiled at the 2022 Jack Henry Connect client conference in San Diego, the new conference booth features:

  • Large-format printed panels with Jack Henry branding

  • Illuminated columns and modern lighting features

  • Demo stations and workstations for increased engagement opportunities

  • Digital signage utilizing motion to draw the audience’s attention

  • Large LED screens for displaying animated graphics and brand videos

  • Two attached rooms enclosed in frosted glass walls with monitors, tables, and chairs available for interviews and client meetings

  • Inviting seating and modern plant accents

The new conference booth and overall experience is scaleable and will be configured with each event space and audience in mind. 

Project: branding, event, experiential design, fintech, brand launch, rebrand
Role: creative direction, design

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