Jack Henry 2021 Benefits Campaign
The 2021 Benefits Campaign for Jack Henry employees featured a roadmap concept and uses lifestyle images that keep the focus on what open enrollment and benefit selection are about – people and their well-being.
The bright pastel gradient used throughout the campaign materials balances the white and navy blue backgrounds, while the orange-to-magenta gradient is utilized sparingly as an accent color. The GPS-inspired icon acts as a visual callout for headers, statistics, and other insights. The overlapping circles provide a visually appealing way to feature photography or key elements while providing flexible and customizable graphics.
The theme works well to present the centerpiece of the campaign – the benefits guidebook – as an essential roadmap to understanding and selecting benefits. The project also included an informational microsite and other supporting materials.