Golden Circle 2019 Ojai Announcement Mailer

The announcement mailer for the Jack Henry 2019 Golden Circle event at the Ojai Valley Inn features a honey theme that ties into the enclosed honey sample gift.

The mailer also included: small card with information about the Working Bee company – the apiary providing the honey sample, a booklet containing the main messaging and highlighting the Ojai Valley Inn Resort and surrounding area, a small hole-punched tag tied to the honey  bottle featuring the event logo, and natural wood string filling to protect the bottle. The mailer was shipped in a kraft shipping box wrapped in a full-color cardstock sleeve for a strong visual impact. 

The overall look and feel embraces the fun, bright, and bold nature of the theme. All elements of the mailer were designed with shades of golden yellow, a teal accent color, a honeycomb pattern, custom honey-themed emblem, and a vividly colored brush-style font.

The 2019 Ojai event logo was designed to capture represent the modern and luxurious mission-influenced look of the California resort in a contemporary and elegant way.

 

Project: mailer, print, fintech
Role: concept, creative direction, design

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