Created to promote the unique value proposition of the Nissan Versa – best fuel economy in it’s class – this sliding card was distributed to potential Nissan Versa buyers at Nissan dealerships nationwide. The card presents the idea of "Versanomics": the Versa Sedan offers the same combined MPG as competitors, but at a lower MSRP. The back of card has a sliding panel the compares the combined MPG, MSRP, and additional cost of purchasing the competitors' sedan vs. the Versa. The look and feel of the card were aligned with the branding for the Nissan Versa at the time of printing. 

Project: brochure, print, automotive
Role: concept, design