Jack Henry 2020 “Forward” Annual Report
The 2020 Jack Henry Annual Report design uses a visually eye-catching aerial photo of the sea as a conceptual metaphor. The depth and intricate nature of the surf patterns in the image feel abstract but are still recognizable. This combined with the simple and impactful headline is intended to invoke a feeling of exhilaration and inspiration. The headline on the cover and the messaging within the annual report build on the theme of facing challenges as opportunities as we reflect on the past year and move forward together into the next.
The blue gradient column adds brightness to the cover and acts as an anchor for our typography and logo. The white font against the blues in the photo and gradient column keep the focus on the word “Forward” – our call to action for the upcoming year.
A matte finish is used to maximize the dramatic impact of this cover, while the typography and logo are printed with a spot gloss to make those elements further stand out against the background.